The Importance of Fresh Content
We’re excited to announce the launch of our brand-new podcast series, The Digital Grind. Here we will discuss everything from content marketing, to social media, to podcasting.
So, why is it important to continually develop fresh content for your company’s website?
That’s a great question and in our kick-off episode, we are diving into this essential component to any successful marketing campaign.
The creation and distribution of new content is vital for a number of reasons:
· Content marketing sustains relevancy for your brand
· Utilizing content for SEO works to improve your Google rankings
· Publishing educational and informational website materials enhances your sales cycle
· Inbound leads and blog posts educate your future prospects
· In addition to blogs, incorporate white papers, quizzes, and checklists to offer your site prospects valuable information about your product offering
· Use social media to reinforce your online presence
· Start podcasting to spread the word about your brand
In explaining how important the creation of new content is for any business, Chief Strategist Samad Saifudin notes, “It is extremely imperative to have fresh content on your site. The main goal with site content is search engine optimization. SEO is so important for businesses to take care of,” says Saifudin. “When it comes to search engines like Google, if you are lacking fresh content on your site, you’re not going to be found by such search engines.”
To deliver effective and optimizable material to your future consumers, it is essential to continually generate new, interesting, and search-engine friendly content.
Learn more about Insightin Digital’s content marketing and SEO strategies by listening to our podcast episode titled The Importance of Fresh Content.
Stay tuned – and please be sure to Subscribe so you don’t miss anything!
For more information about our marketing services, contact Insightin Digital’s Chief Strategist, Samad Saifudin at firstname.lastname@example.org or visit us at insightindigital.com
Is content marketing for me?
The future of marketing is content marketing and the future of business will belong to companies who can master their message and tell a compelling story to the right audience. Here are a couple pointers to get started:
- Content marketing helps you grab customers’ attention by giving them the information they crave.
- Start by being content aware, then establish expertise, and finally, inspire others with your story
- Know your audience! When you do, you will find your content niche and then a dedicated following.
- Content needs to be created! Assemble a top content team (like us) and be organized to keep things on track
- Use sharing strategies and SEO to promote your content
- Use tools to ensure your content is making its mark. Metrics can fine tune content
To be an effective content marketing you don’t just need more content, you need the right kind of content that’s expertly crafted, strategically released and tracked accurately.
7 Key Points For Every E-commerce Business Success in 2017
The eCommerce business industry has the potential ability to grow; even more, going by its present rate of flourish. The present e-commerce insights has it that about 40% of the world online users have purchased items via their digital device ⎯ this add up to over a billion online purchasers. Of course, this shouldn’t come as a surprise because the e-commerce business growth is one thing everyone should keep an eye out.
When you design and develop an online store, you can possibly get clients from distant locations; this relies upon closely on a few key elements. Below are 7 keys to e-commerce business success.
1. Design plan and Usability: The design layout plan and usefulness of your online store is a basic element in determining an e-commerce entrepreneur’s success. Have you ever clicked on a product hyperlink you found on the web, just to close the page in some seconds? Possibly its design layout doesn’t deliver the proper message, and you find it hard to apply. It is a basic essential task to make a web design plan for your eCommerce website, so it looks tempting also simple for clients to utilize.
2. Security and Trustworthiness: Influencing your clients to feel and trust that your online store is a security-oriented one and will not compromise their privacy is an excellent e-commerce tool. A digital business that doesn’t contain a face to face transaction, a high level of trust is vital. Less complexity and be transparent, these make you and your business website trustworthy.
3. Simple Navigation: The simpler it is to navigate through your web page, the higher your chances of conversion. Design your site to make sure that customers can easily get to their preferred pages or products as quickly as possible without looking much for it. Incorporate a website search that fast seems applicable outcomes that can lead to the page your customers need while searching for a products or services.
4. Optimized Product Pages: Without a doubt, this is the place where some e-commerce business entrepreneurs lose the battle for deals. An insignificant list of your products doesn’t make a search engine to remember them, it calls more to write SEO description, optimizing product pages on the search request, writing the unique meta description, and utilization of keyword friendly URLs.
5. Client Reviews: Around 61% of online clients read the customer reviews of an item before purchasing them, this can change your eCommerce business achievement. While you give clients access to write their surveys or reviews about your products they bought, it is insightful to offer them the best service and product to influence them to leave a decent review about what they purchased.
6. Splendid Customer Service: While a customer clicks through to your e-commerce website, there is a high propensity that such customer wants to patronize you and most clients don’t mind paying all the more just to get a fantastic customer service. Do well to offer your clients extraordinary client benefit as this is a noteworthy key to your e-commerce business success.
7. Quick Checkout: Assigning the maximum relevant pages or categories to the primary navigation and the less important ones to the footers or drop downs make sure that your website traffic encounters a quick checkout. This concept flashes the main thought with none waste of time.
Many e-commerce business platforms offer these features, but Insightin Digital can provide most effective useful shopping cart system that can be utilized even with little involvement in dealing with an online store. You cannot utilize these 7 points to open an effective e-commerce business unless you know how to completely expand your online store.
When you open an eCommerce business, you have got the potential to transform from any part of the world, so why restriction your opportunities? Put the guidelines above to work and watch your e-commerce enterprise take a tremendous change in 2017 and ahead.
5 Examples of Businesses that Built an Audience First
When it comes to starting a business, many entrepreneurs simply build a product and hope that an audience will come. Although this method can be successful, it also comes with a lot of risk. Without any idea of whether customers will actually want to buy your product, you are making a significant upfront investment on the hopes that people will come looking for it.
Recently, more and more brands are using a much safer method that focuses on building an audience first and focusing on developing the product second. The question, of course, is how to build that audience, and luckily for you we have the answers!
How to Build an Audience First
1. Choose a Platform
With the rise of social media over the past decade, it has become easier and easier for the average Joe to become an online celebrity. The trick, however, is choosing the right platform. Certain platforms lend themselves to different audiences while others lend themselves to certain kinds of content. That means that the platform you choose will shape who your customers are, what your products are, and what kind of community you build.
In general, we recommend that ecommerce businesses focus on platforms that lend themselves to visuals because these allow you to show off more of a personality and connect better with your customers. Instagram and YouTube are two of the best platforms to start on as they have audiences that provide much higher engagements than Facebook and Twitter, and as a result foster really strong followings. Due to the “look and scroll” nature of Facebook and Twitter, it can be hard to get people to continuously check back in with your brand.
2. Provide Value
Once you’ve selected where you want to build an audience, you have to decide how. To do this, you need to provide some sort of value. In other words, you need to give customers a reason to search for your brand specifically.
You can do this in a number of ways.
Google’s success has made it pretty clear that internet users are constantly asking questions. You can be the one to answer any kind of question on any topic of your choice, and you can be as specific as you want. If you’re an expert on fidget spinners, you can make a video featuring your “Top 5 Spinners” or answer questions like “Which spinner has the longest spin time?”. You can rest assured that if you are passionate about something, there are others like you out there that have questions that need to be answered.
Along with answering questions, tutorials are a great way for people to find you organically. Regardless of which industry you plan to be in, people are surely looking for “How To” videos, particularly in hobbies, crafts and makeup. This kind of content is relatively easy to create and is a good way to further establish you as an expert in a particular field.
Product demonstrations will put you one step closer to actually selling a product because people want to see what they’re purchasing before they actually buy it. This desire is what inspired the explosion of product review and unboxing video channels appearing on YouTube over the past couple of years. By posting reviews or unboxing your products, your audience will begin to trust the validity of your products and, as a result, begin to trust your brand.
3. Build a Business
Now that you’ve built a loyal following on your desired platform, it’s time to actually turn this into a functioning business! By this point, you can call yourself an expert in your field and can make decisions on product design that are tailored to what your audience wants. Since fans naturally want to shop with the brands they follow, make it easy for them to purchase your products by building an ecommerce site and promoting it on your social channels. Last but not least, make sure you have a newsletter or some form of rewards program to allow you to collect a database of customers and fans. This will ensure that any time you release a new product or wish to send out an update, you now have a new channel to reach your audience through.
Congratulations! You now know what it takes to run a successful ecommerce business using content! Now let’s take a look at some other fantastic brands that found success through audience-first marketing.
Examples of eCommerce Successes Who Built an Audience First
1. Michelle Phan
Michelle is a wildly popular beauty guru and entrepreneur. She started posting makeup tutorials on YouTube in 2007 and has since accumulated almost 9 million subscribers! Her career as a YouTuber is sprinkled with tons of amazing achievements including launching her own cosmetics line – em cosmetics – with L’Oreal and creating a makeup subscription service called ipsy. Michelle is the perfect example of building an incredible audience and then providing them with a product that they badly wanted.
The Vsauce YouTube channel was started in 2010 by Michael Stevens and has since developed into a larger network with 5 channels and over 20 million subscribers! Specializing in scientific and informative videos, Vsauce has built an incredible audience of nerds, geeks, and scientists alike. As a result of knowing his fans well, in 2016 he launched the Curiosity Box which is a subscription box packed full of random items designed to teach scientific lessons in fun and creative ways. By releasing such an on brand product, he provided additional value to his audience while maintaining the high quality associated with his brand.
3. Philip Defranco
Philip DeFranco began his news show on YouTube in 2006 and has since accumulated over 5 million subscribers on his main channel. These subscribers (including myself) are extremely passionate, and are now referred to as “The Nation”.
As Philip’s success continued to grow, The Nation started sending him tons of fan art that quoted him from the show, or included inside jokes that only loyal fans would understand. To turn this enthusiasm from his subscribers into an actual business and give back to his fans at the same time, he created his own ecommerce store, ForHumanPeoples (FHP). This initiative saw so much success that in 2012 Discovery Digital Networks actually purchased all of DeFranco’s assets.
In 2012, Christian Watson created an Instagram page called 1924us. Posting beautiful photography with a very unique “old school” feel to them, Christian has created an incredibly strong brand with a following of over 500k. He created such a powerful look and feel with his rustic photos, that he launched an ecommerce store that sells antique items such as old bottles of crow repellent, WWII first aid kits, and ancient Japanese cigarette cases.
By following his passion of photography, he was able to extend his brand and turn it into a very unique online business.
5. Grumpy Cat
Grumpy Cat became a living legend in 2012 when her picture was posted to Reddit and proceeded to go completely viral. Following the reception of the pictures and memes, Grumpy Cat’s owner launched an Instagram accountwhich has now accumulated over 2 million followers.
By nurturing this audience and continuing to post photos and memes, Grumpy Cat somehow managed to stay relevant and kept popping up all over the internet. Due to this fame, the owner, Tabatha Bundesen, started selling merchandise, shirts, posters, and books featuring Grumpy Cat. She claims that in just two years, Grumpy Cat has managed to bring in almost $100 million, making it clear that when it comes to internet success, all you need is an interested audience.
Start Building an Audience
Starting an ecommerce business can be quite a nerve wracking experience, but it doesn’t have to be! As we’ve shown, one of the ways you can reduce the level of initial risk is by building an online audience first, and allowing the product to come later. Many entrepreneurs have done this in the past, and the rewards have been quite fruitful. Start with a few videos, photos, blog posts, whatever you choose, and who knows – you may turn into a Grumpy Cat sensation overnight.
Alex Keats is a Rewards Marketing Specialist and ecommerce enthusiast at Smile.io. He’s passionate about growing businesses, following his favorite YouTubers and solving Rubik’s Cubes.
Episode 7: Showcasing Multiple Store Locations on Shopify
Store Locator by Secomapp is a fantastic and easy-to-use Shopify app which enables you to showcase multiple store locations and allows customers to easily find a store near them. This Shopify app allows for the addition of unlimited physical store addresses to your website and fuses Google Maps for an interactive location display. In just a few clicks you can enhance your SEO efforts and improve user-experience.
In this episode we cover:
- Interactive Google Maps
- How to improve SEO through location descriptions
- Adding store locations and store tags
- Improving brand image and search results
Episode 2: Mega Menus for your Shopify Store
This Shopify app is a blast! The Buddha mega menu app acts as an easy-to-use mega menu creator. Mega Menus are a great eCommerce feature which allow you to display a vast array of products and categories. Buddha’s offerings include numerous mega menu options, simplified conversion, and improved user experience.
In this episode we cover:
- Building out your Mega Menu with the Buddha Mega Menu App
- Mega Menu Capabilities
- How to use Categorization to Drill-Down Product Information
- Creating Marketing Around your Best Selling Products
- Simplifying Conversion